Stock Performance Trends Essay Example | Topics and Well Written Essays - 500 words

Stock Performance Trends - Essay Example One upsetting figure starting at now is that the organization's EPS has gone down to negative figure ($ - 0.38). However, seeing the sort of action obvious in the stock, it despite everything seems, by all accounts, to be a most loved stock, on account of solid basics. The stock experienced significant levels of unpredictability during the past a year. The stock continued after the NASDAQ-100 list till about April this year, however from that point it has been reliably failing to meet expectations. That must be slight reason for stress for my organization MPC. Comparative pattern was found in its presentation when contrasted with S&P-500. After April 2006 the stock is yet to find the list. After August 2006 however the stock is gaining reliable ground while the market has been pretty much stale. Especially the most recent three months (Sept-Oct 2006) have demonstrated some reassuring patterns in the stock cost. On the off chance that we dissect the stock during the most recent two years, we find that the offer exchanged at costs even under $24 during February and March 2005, yet along these lines the stock found a brilliant recuperation and mobilized right to contact the most recent multi week high. The stock has been encountering some measure of unpredictability however, yet that is very equivalent with the general offer market pattern. Truth be told when contrasted with NASDAQ 100 the stock has indicated great development.

Lingnan University Student Canteen Imc Plan

MKT231 Advertising and IMC LNU Student Canteen conversation Student answers will shift and coming up next is a recommended structure: Targeting Benefits Sought: Needs States| Brand Offer| Personal/Brand Purpose| The rest place for Lingnan Ren: a worldwide town where we are on the whole equivalent and inventiveness rules Historical foundation: Shi Jianru, one of its previous LNU understudies, fruitlessly attempted to kill the Viceroy of Guangdong and Guangxi. | Social/User Imagery| A well disposed, young, lively and agreeable setting.A place of refuge for the free willed where everybody is equivalent. There is no cutoff time, no pulling positions nor assessments. No subjects are prohibited and just imagination rules. | Physiological/Functional attributes| Quick, helpful, financial and clean food and drink administrations. A fair blend of Asian and Western food things, legitimate cooking styles between HKD20-50 for every head. | Multiple objective gatherings ought to be distinguished. Three key objective gatherings and their division characteristics are examined here utilizing socioeconomics, psychographics, relationship force and advantages sought:Student: Aged 18-24, constrained reasonableness, want to burn through cash on understanding and experimentation: e. g. hot things, travel, celebrating with companions. They are progressing constantly, a lot of leisure activity and intrigue however absence of time, persistence and rest. Food is a vital daily schedule and all they need is an impermanent rest stop. Day by day clients. Most significant client bunch in worth and number, about 2000+. Showing workforce and working staff: Aged 20+. Higher reasonableness. Comes in for lunch mostly, 12-2pm.Food is more than taking care of craving. Request greater food and assortment in decision. Day by day clients. Second biggest client bunch in number, about 300+ and worth. As they got more alternatives and intends to eat outside, their devotion is lower. Occupants living in th e area/Visitors: Occasional clients. Needs faithfulness. Not significant gathering during the term but rather key open door during summer break. Most reduced need. Subsequently our conversation will concentrate on the understudy target bunch from now onwards. SWOT Analysis:Strength:Convenient area, Clean and CozyOctopus installment framework, shrewd orderingFavorite spot to meet your friendsGood esteem, $12-30 meals| Weakness:Limited choicesBad exposure because of unpleasant service| Opportunity:$6000 hand out from HK Gov'tStudents are experience driven: appreciate games ; promotionsStudents are enthusiastic about Mobile Apps. | Threat:Rising work cost with min. wage| Positioning After thinking about the classification drivers (low inclusion, constant recurrent way determined by accommodation and assortment chasing), LNU exceptional item characteristics, serious scene and understudy AIOs, the accompanying situating and perceptual guide is created:Lingnan University Student Canteen i s providing food for Students who look for the snappy, helpful, financial and sterile food and drink administrations with a well disposed, perfect, unwinding and happy with setting on the grounds that LNU container offers a reasonable blend of Asian and Western food things, money free Octopus installment and Smart requesting framework between HKD20-50 for each head. It is better in worth and progressively helpful over Fu Tai Chinese café and Red Chamber bistro. Most importantly, it is a place of refuge where everybody is equivalent. There is no cutoff time or evaluations.Your companion is here, your preferred music is noticeable all around and your preferred dish is on the menu. Don't hesitate to have a break! Perceptual Map IMC Objectives: Application of the SMART standards and TFD system against organized SWOT issues: †need to strengthen accommodation and incentive with well disposed help †address requirement for assortment with menu turn driven by understudy contributi ons with energizing client symbolism and brand reason for LNU flask †address terrible exposure because of disagreeable assistance with esteem included advancement by proactive plan settingInformational Achieve 95% mindfulness among all understudies on the new client support offer I) no holding up in line pre-request administration from 12:30-1:30pm with BBQ pork rice ii) menu revolution three times each week iii) dispatch of coffee break advancement through LNU understudy bottle facebook: free toast at 3:15pm for two beverages request inside 30 days of dispatch of battle. Attitudinal Achieve 80% consumer loyalty and My Favorite lunch place among every day understudy clients a half year after the dispatch of campaign.Associate LNU bottle with the accompanying characteristics: FUN, Creative, Equal and understudy focused worldwide town Behavioral Achieve development of I) 15% in number of clients ii) 25% in evening coffee break clients iii) 25% development in normal day by day inc ome among all LNU understudies by May 15, 2012. Procedures and Tactics As everything imparts, understudies are relied upon to send the four Rs of deliberate exchange and four client contact point ideas with the IMC methodologies and strategies as opposed to reviewing understudies on creativity.The following conversations are for illustrative reason than a comprehensive rundown. INTRINSICS/RECOURSE: Create simple access to obligation supervisor to address execution issues with obvious help vow show at front assistance zone. Proactive expectation of understudy needs and needs by tending to assortment looking for thought process with menu turn and diminish holding up in-line during mid-day break at BBQ remain with pre-request administration. Organization INITIATED/RESPECT: make advancements that increase the value of understudies †e. g. free finger sandwich for lunch break of two and utilization of portable media that understudy prefer.Examination period advancements: Buy one get one free espresso offer with feast box request. Dynamic requesting of understudy contribution to inclination in menu things, music and advancement plot through understudy proposal conspire that reward valuable passages with prizes. Welcome understudies to choose most amicable bottle staff on month to month premise. Welcome understudies to attempt new dishes of coming menu sections. Upgrade supper involvement in topical advancements with exceptional events: Valentine's Day, Birthdays, Anniversary festivity, Student society capacity and gatherings etc.Example of advancement thoughts: raising money and food menu plan rivalry for LNU social orders. $10000 for the triumphant thought dependent on number of Facebook likes and buys. Observe National long stretches of various nations with extraordinary menu things and provide food for the assortment looking for needs. Welcome understudy social orders to organize imaginative or LNU occasion displays. Include and connect genuine understudies o n what they give it a second thought and intrigued by. More research will be required. Client INITIATED/RECOGNITION: encourage understudy inclination to give criticism with LNU understudy container FACEBOOK have page on unknown basis.UNEXPECTED/RESPONSIVENESS: address negative exposure with solid client care promise and put protest into setting with CAP. Message innovative and Story Telling Format: As food and refreshment things are to a great extent low contribution, experience driven incautious buys. Exhibition available and Emotional pitches are best. Media Strategies: Out of home and Interactive cell phone media mirroring the understudy correspondence propensities and portable status. Instances of explicit activities driven by reasonable and predictable objective crowd investigation will be compensated with optional credits.Communication Mix: Priority ought to be centered around: Customer Service, Personal Selling and Packaging to mirror the administration idea of QSR business a nd Habit/Repeat buy design. Then again, Advertising, Promotion, Event Marketing, Publicity and Direct showcasing will be basic for making new utilization events with day parts past lunch and other extraordinary events like understudy party, society capacities. Explicit guides to show these applications will be compensated with optional credits.

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Analysis Of The Book The Noble Lie - 997 Words

The thought that Sissela Bok about the â€Å"whole truth† being attained is that it is impossible that it can be attained. She believes that people are lying deceived everyone, and sometime is used to protect the person. She also thinks that people that are lying is more important than anything in all of the decision that a simple lie brings. I believe she doesn’t have any faith that everyone could tell the truth. The truth is something that is hard to say, and people at times need to lie to protect their love ones. In the beginning of the chapter of â€Å"The Noble Lie† she explains how there are different lies. She explains how the lies have different reasons to for people doing it. For some of those reasons it is impossible to be completely truth. Some have to lie to protect others, and cover up the secrets that can be told. There are plenty reasons that there are to lie to people. She states, â€Å"The lies are often seen as necessary merely at one stage in the education of the public.† (Bok 166) This is something that everyone does growing up, and no one in one time of their life cannot lie to anyone. The view of rejecting all lies that Sissela Bok has is endanger and is something that could affect your soul. She explains on page 33 how religion is someone that rejects that thought of lying. It is forbidden by our super natural because it affects our soul. St Augustine someone that believed that lies was justified. But that god never believed that they it was good,Show MoreRelatedThe Noble Lie Essay955 Words   |  4 PagesThe Noble Lie In Blooms second edition of The Republic of Plato, there are many troubling issues. The one that strikes me the most, however, is the idea of the noble lie. I find this completely disturbing for a number of reasons. It is immoral and wrong to deliberately deceive someone. This idea also completely contradicts Socrates argument that it is beneficial to be just. In the discussion between Socrates and Glaucon that involved how to create an ideal city, they divided the peopleRead MoreEssay Analysis of Lies in Huck Finn1742 Words   |  7 PagesAnalysis of Lies in Huckleberry Finn That book was made by Mr. Mark Twain, and he told the truth, mainly. There was things which he stretched, but mainly he told the truth (1). Those are among the first lines in The Adventures of Huckleberry Finn, so its obvious from the very beginning that the truth, or lack thereof, is a major theme in the book. Huckleberry Finn is a liar throughout the whole novel but unlike other characters, his lies seem justified and moral to the reader because theyRead MoreCharacter Analysis of Elizabeth Proctor from The Crucible by Arthur Miller700 Words   |  3 Pages Character Analysis of Elizabeth Proctor from The Crucible by Arthur Miller In the late sixteen hundreds, the fear of witchcraft was a major concern amongst New Englanders. Arthur Miller’s book, The Crucible, tells the story of a town’s obsession with accusing innocent people of witchcraft. All the accusers were young females who claimed they were attacked by demonic specters. Members of the community supposedly sent out these evil spirits, but in reality, the girls were doing itRead MoreRevenge By William Shakespeare s Hamlet882 Words   |  4 Pagesthe character’s phrasing. The best example of intense suspense in Hamlet from this book follows; I find you ready, And if you were duller than the fat weed That rots itself in ease on the river bank, You wouldn’t move on this. Now, Hamlet, listen. The story goes that, sleeping in my orchard, A serpent bit me. So the whole country of Denmark Is extremely abused by a lie about the Process of my death, but know, you noble youth, The serpent that poisoned and took your father s life Now wears his crownRead MorePlato s The Republic Socratic Dialogue And Tsugmi Ohba And Takeshi Obata Death Note1769 Words   |  8 Pagesthemes/ideas being compared. E.g. Justice (and the idea) and the noble lie(and idea) †¢ State the key features each author uses to convey to the reader (in similar/different ways) †¢ How as a result of these features, the perspective of the reader is formed. Throughout Plato’s The Republic a Socratic dialogue and Tsugmi Ohba and Takeshi Obata Death Note a psychological/thriller, the issues of what constitutes as justice and the implications of noble lie are heavily debated between the characters and within theirRead MorePhilosophers of Eastern Religions Essay1426 Words   |  6 Pagessuffering. His teachings apply not only to monks but also to all laypeople or common people who do not give up all material things like monks. (Carmody) The five precepts of sila [ethics] are simple and negative: not to kill, not to steal, not to lie, not to commit unchastity, and not to take intoxicants (41-42). The idea of unchastity is the most complex. Monks take a vow of celibacy but for the laypeople, they do not understand that impure thoughts cause bad karma. (Carmody) The greatest impurityRead MoreThe relation of form to content in Mark Twains The Adventures of Huckleberry Finn1097 Words   |  4 Pagesanything more to say. With this in mind, the reader is prepared to open the book without fear of unpalatable verbiage or extrinsic conversation. However, before the tale begins, Twain provides a self-aware semantic distinction of sorts. This â€Å"Explanatory† section immediately captures the reader’s attention and alerts him to the significance of diction and linguistic expression within this novel: EXPLANATORY In this book a number of dialects are used, to wit: the Missouri negro dialect; the extremestRead MoreOthello Scene Analysis1682 Words   |  7 Pagesafter Iago who just killed his wife Emilia, but instead the police officer shoots and kills Othello. The killing of Othello by the police was a way to call out police violence and how the police do not necessarily do the right thing. Character Analysis I do not identify as an actor at all, but I was chosen to do so, so I really had no other choice. The character I play is Desdemona. She is a loyal wife to Othello, even to the point where she betrays her own father for him; however, like most menRead MoreLord Jim : Search For Self - Illusion / Reality1515 Words   |  7 Pagesreality. In Lord Jim, the protagonist of the novel is the victim of his own inner conflict. He dreams of heroic actions but when the call comes for it, he retreats. Joseph Conrad skillfully dramatizes in this novel man’s fondness for lofty ideals, noble aspirations and high ambitions and his crumbling to pieces when confronted with reality. He shows how man lives at least on the plane of imagination in a world of idealism but when the moment of translating any idea into practice comes, something withinRead MoreHamartia in Oedipus Rex and Death of a Salesman834 Words   |  3 Pagescontinual blindness, Willy’s hamartia is also the main cause of his downfall, where in his case, leads to his death. Through further analysis of both Oedipus Rex and Willy Loman’s tragic flaws, along with literary criticism from Aristotle’s poetics, their hamartia, which ultimately leads them to their downfalls, will be justified. Oedipus is a suitable king, and very noble to his people. He is a man of great honour and integrity. He is looked upon by his people as a god, and is honoured as a rescuer

Symbolism in the Awakening by Kate Chopin - 1367 Words

Symbolism in The Awakening by Kate Chopin The Awakening by Kate Chopin is a novel full of symbolism which reveals much of the deeper meaning in the story. Within each narrative segment there is often a symbol that helps to add meaning to the text, and the understanding of these symbols is essential to a full appreciation of the story. These symbolic elements help the reader to make a connection between Edna’s world and her eventual awakening. Throughout the novel there are a huge number of symbols but three of the most meaningful symbols used are birds, houses and the ocean. Birds often represent freedom and the ability to fly but are also symbols for something that goes one step further. Several kinds of birds appear throughout†¦show more content†¦The mother-women on Grand Isle could be a clear example of this idea, they are represented as birds in this sentence: It was easy to know them, fluttering about with extended, protecting wings when any harm, real or imaginary, threatened their precious brood (page 19). Edna is not one of these mother-women because she doesn’t give her life neither for her husband nor for her children, and that sets her apart. Related to birds there is another symbol, the flight, which acts as a stand for awakening. This symbolic theme appears constantly throughout the novel. We can see that Edna escapes her life, her children and her husband following her own believes of freedom. In this fragment we can see that Mademoiselle Reisz guides Edna through her awakening, but she cannot help her forever: she put her arms around me and felt my shoulder blades, to see if my wings were strong. ‘The bird that would soar above the level plain of tradition and prejudice must have strong wings. It is a sad spectacle to see the weaklings bruised, exhausted, fluttering back to earth’† (page 217). In other words, she says that she has to be brave in order to defy society. The final symbol related to birds occurs on Grand Isle when Edna comes back to the place of her awakening in order to die. All along the white beach, up and down, there was no living thing in sight. A bird with a broken wing was beating the air above, reeling, fluttering,Show MoreRelated The Transformation of Edna Pontellier in The Awakening Essay950 Words   |  4 Pagesshe did not know what† (Chopin). In Kate Chopin’s novel, The Awakening, the reader is introduced to Edna Pontellier, a passionate, rebellious woman. Throughout the novel, it becomes apparent how unsettled Edna feels about her life. The reader can identify this by her thoughts, desires, and actions, which are highly inappropriate for an affluent woman of the time. In the novel, Edna has an awakening and finds the courage to make the changes she sees necessary. Kate Chopin is able to make qualityRead More Essay on The Awakening712 Words   |  3 Pagesof The Awakening      Ã‚  Ã‚   The Awakening, written by Kate Chopin, is full of ideas and understanding about human nature. In Chopins time, writing a story with such great attention to sensual details in both men and women caused skepticism among readers and critics. However, many critics have different views with deeper thought given to The Awakening. Symbolism, the interpretation of Ednas suicide, and awakenings play important roles in the analysis of all critics.    Symbolism in TheRead MoreSymbolism In The Awakening1420 Words   |  6 PagesAnalyzing Chopin’s use of symbolism in â€Å"The Awakening† What would one expect to be the personality of a woman, who was raised in a family of no man dominance in the year of 1800? Kate Chopin was born in Missouri, in 1850 and was one of the five children. At very young age, Kate lost her both sisters and her brother. At age of five, Kate was sent to a Catholic school. Not long after leaving her home, Chopin loses her father. Kate is being sent home from school to live with her mother, grandmotherRead More Symbolism in Kate Chopins The Awakening Essay1467 Words   |  6 PagesSymbolism in Kate Chopins The Awakening Chopins The Awakening is full of symbolism.   Rather than hit the reader on the head with blunt literalism, Chopin uses symbols to relay subtle ideas.   Within each narrative segment, Chopin provides a symbol that the reader must fully understand in order to appreciate the novel as a whole.   I will attempt to dissect some of the major symbols and give possible explanations as to their importance within the text.   Art itself is a symbol of both freedomRead More The Importance of the Sea in The Awakening Essay830 Words   |  4 Pagesof the Sea in The Awakening      Ã‚   Throughout her novel, The Awakening, Kate Chopin uses symbolism and imagery to portray the main characters emergence into a state of spiritual awareness. The image that appears the most throughout the novel is that of the sea. â€Å"Chopin uses the sea to symbolize freedom, freedom from others and freedom to be ones self† (Martin 58). The protagonist, Edna Pontellier, wants that freedom, and with images of the sea, Chopin shows Ednas awakening desire to be freeRead MoreAnalysis Of Edna Pontelliers The Awakening1596 Words   |  7 Pagesa path of discovery that allowed her to find herself by being independent of her husband and of society. In The Awakening by Kate Chopin, Edna Pontellier expresses a woman who refuses to bow down to societal expectations, rather freeing herself from those chains and becoming the embodiment of her true identity. Chopin is able to illustrate this theme through an exquisite use of symbolism, sensory imagery, and juxtaposition. The sea is a primary symbol of freedom throughout the text and thereforeRead MoreViews on Sex and Marriage Depicted in Kate Chopins The Storm1321 Words   |  6 Pagesthe sexual passion that is encountered throughout the story. Kate Chopin opens up an interesting view and tentative explanation of human sexuality and the strong point of view of regulations placed on human sexuality as well as the aspect of trying to control a storm. By tying up these two ideas with one word, Kate Chopin was able to provide a view that would symbolize the premise of desires through variations of the storm. Kate Chopin was born on February 8, 1851, into a wealthy Catholic familyRead MoreA Solitary Soul By Kate Chopin1995 Words   |  8 PagesOn April 22nd, 1899, Herbert S. Stone Company published a novel written by female Author, Kate Chopin. According to Chopin’s official website published by the Kate Chopin International Society in which biographers and editors detail information of the authors life, works, and commonly asked questions, Chopin was 49 years old at the time that The Awakening was published. This novel was originally titled A Solitary Soul, but was changed just prior to publication. Though today this novel is heavilyRead More The Symbolic Role of Birds in Kate Chopins The Awakening Essay719 Words   |  3 PagesThe Symbolic Role of Birds in Kate Chopins The Awakening The Awakening by Kate Chopin is a truly enlightening novel about a young woman who begins to really live her life for herself, breaking out of the various barriers of society and family. Chopin uses symbolism as an excellent tool to slip her ideas to readers, causing them to think, giving readers a glimpse into the life of this young woman at a time when women were harnessed by many restraints. The birds that appear throughoutRead More The Awakening Essay1091 Words   |  5 Pagesinclude things in the book that cannot be exhibited in a movie. For this reason, the reader of the book is much more effected than the viewer of the film. In the novella, The Awakening, by Kate Chopin, there is much more evidence of symbolism as well as deeper meaning than in the movie version of the book, Grand Isle. Chopin conveys her symbolic messages through the main character’s newly acquired ability to swim, through the birds, through sleep, and through images of the moon. amp;#9;Edna Pontellier

How to Continue your Research with a PhD Free Essays

So, you’ve handed in your dissertation, and all has gone well. You’re on track to get a good grade, and are interested in taking things further. This guide looks at how to continue your research with a PhD, from deciding whether a PhD is really right for you to the process of applying to start one. We will write a custom essay sample on How to Continue your Research with a PhD? or any similar topic only for you Order Now Is a PhD right for you? You need to be very certain that doing a PhD is the right step for you to take, as the road is long and arduous, and often lonely. Be very honest about your motivations. Ask yourself: what am I hoping to get from doing a PhDAre there other options which are possible for meAm I really sure what doing a PhD will involveAm I thinking about this because I don’t want to do something else (for example, not wanting to get a job, or not sure what career path to take). Talk to other people who have done, or who are doing, a PhD. What are the negatives, the positivesAre there any things they didn’t expect Remember the time frames: a typical PhD in the UK takes 3-4 years full time, 5-7 years part time. You need to be very motivated and able to work under your own direction. You also need to be really interested in the area you plan to research. If you enjoyed the element of independent research during your dissertation, you might well be right for a PhD If you want to go into academia you will probably need a PhD. What Skills do I need to do a PhD? To a large extent, the skills you need for doing a PhD are the skills you needed to complete your dissertation. But make sure you are adept at the following: Critical thinking – the ability to analyse and critique the evidence. It’s no longer enough to describe and organise. Communication, presentation and writing – you will be spending a lot of time preparing information for other people. By the end of your PhD you will be able to produce work of a publishable quality, and communicate with different audiences (primarily in writing, but also in person) Planning and management – conducting your research is rather like managing a small office. You need to know how to plan, how to delegate, how to deal with people. You need to be able to plan and manage both at the micro and the macro level. Networking – although much of the time you spend writing your PhD will be time spent alone, you also need to get on well with people in order to get feedback, make contacts, initiate new projects. Initiative – you need to be able to think for yourself How to Apply for a PhD Unlike applying for an undergraduate course, there is no single application point for PhDs. Rather you need to apply directly to the university you are interested in It pays to do your research at this stage – don’t assume that you should stay at the university you did your master’s degree at. You should consider narrowing down your search to a few universities who do work in your area of interest, and then ask to visit to discuss your ideas with them. You can find a lot of useful information on university websites regarding staff interests. Funding your PhD You do need to consider the financial aspect. While funding exists for PhDs, many research students are self-funded. In this case, unless you are independently wealthy, part-time study might be the best option for you. You will also find funding opportunities advertised online on university websites, as well as in specialist publications. Some advertised PhD studentships come with funding, so if you succeed in your application to such a studentship (and if you are eligible) you will also get funding Bibliography Prospects.ac.uk (2013) ‘Postgraduate qualifications: PhDs’, [online] (cited 5th March 2013) available from http://www.prospects.ac.uk/postgraduate_qualifications_doctorates.htm University of Bristol (2013) ‘Aims, Objectives and Guidelines for PhD students’, [online] (cited 5th March 2013) available from http://www.cs.bris.ac.uk/Teaching/learning/phd-guidelines.html University of Edinburgh (2013) ‘Moving on to a PhD’, [online] (cited 5th March 2013) available from http://www.ed.ac.uk/schools-departments/careers/postgrad/research-masters/moving-onto-phd How to cite How to Continue your Research with a PhD?, Essays

Legality Of Abortion Essays (2801 words) - , Term Papers

Legality Of Abortion Abortion must be a legal and attainable procedure for women throughout the United States. Abortion is a subject which easily fits into the themes of CORE 1. Abortion pertains to many issues which are involved in CORE 1. CORE 1 analyzes civil rights as well as equal treatment for women in America. Abortion challenges the civil rights of the mother and the fetus which she bears. To deny abortion is denying the mother certain civil rights, but if the fetus is considered a person, then the rights of the fetus are being denied by allowing abortion to be legal. Abortion has been an element of human life for centuries. It dates back to BC times. Ancient abortions usually consisted of mildly poisoning a pregnant mother. The poison was hoped to be just strong enough to kill the fetus, yet mild enough to keep the woman alive. Also, sometimes women would receive physical blows to their abdomen an effort to kill the fetus. Since both of these methods were very dangerous for women, infanticide was a much more popular form of abortion. Infanticide is grossly just the killing of the baby directly after birth (3 Gilbert). J. Gilbert, the author of an informative Texas state web-page, states that some time after 1750, a new procedure was introduced to abortion. The new procedure consisted of probing objects through the cervix and into the uterus of the women to accomplish the abortion (4 Gilbert). Laurence Tribe, author of Abortion: The Clash of Absolutes, states that the court case Roe v. Wade revolutionized the legality of abortion. The case set bou ndaries and regulations illustrating how much power the mother and state possess in deciding whether to abort a pregnancy (12 Tribe). During the past twenty-five years abortion has become one of the most debated controversies in the Unite States' history. The issues surrounding abortion strike questions based on ethics, morals, emotions, and law. There are many alternative perspectives from which people can approach the legality and morality of abortion. But basically there are pro-life people and pro-choice people. People who are pro-choice believe that women hold the right to abort a pregnancy, but people who are pro-life believe that abortion is wrong and unjust to the fetus. When pondering issues surrounding abortion, many questions come to mind. Is a fetus a human being? Is abortion physically and mentally safe for women? And finally, should abortion be legal? It is only after exploring these questions can a person justify their position on abortion. A major question which strikes at the heart of abortion legality and morality is: When is an embryo considered a life or human being? Many people argue that life begins at the point of conception. Bonnie Steinbock, an author who considers herself an expert on fetuses and their legal rights, says, Conception is the joining of the male and female sex cells which have twenty-three chromosomes each. The process of conception takes twelve hours, at which time the egg is completely fertilized and becomes known as a zygote. Distinct and unique characteristics of a person are determined at the time of conception. After the time of conception, until death, nothing will be added or removed from the genetic make-up of an individual (200 Steinbock). In other words, everything physically and chemically is determined shortly after the point of conception. Being alive means that an object grows, develops, and matures. A zygote, from the time of conception grows, develops parts of its body, and replaces its own dying cells. The heart of the zygote begins beating just eighteen days after conception (198 Steinbock). This is often well before the mother even realizes that she is pregnant. After three months, all of the fetus's organs are formed and all of the bodily systems are working. The fetus can swim, grasp a pointer, move freely in the womb, and excrete urine. If a doctor injects a sweet solution into the fluid surrounding the fetus, the fetus will swallow it because it likes the taste. If a bitter solution is injected, the fetus will realize the taste and quit swallowing (196 Steinbock). The previous examples are evidence enough that life begins at conception, or at the time the fetus's